Business
made
simple.
Running a business shouldn't mean juggling endless apps, losing leads, or spending half your day copying and pasting between systems. Fuzzy Logic puts your leads, follow-ups, projects, clients and content in one powerful system.
From only £99 + VAT per month
- Unlimited contacts & users
- UK-based support team
- Desktop & mobile apps
Stop paying for tools that make more admin
Most businesses don't lose leads because they're bad at sales. They lose them because follow-up slips through the cracks between five different apps. Fuzzy Logic replaces the patchwork with one platform that captures, follows up, delivers and reports, all on its own.
Try it free for 14 days
One login. One bill.Start your free trial →
The app that gets
the work done
From capturing leads and automating follow-ups to managing projects, client communication, content scheduling and team workflows, every moving part of your business in one place.
Tap any feature to see what it does and how businesses use it.

CRM
Every lead, client and conversation in one searchable place.
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Sales funnels
Landing pages and funnels that turn clicks into customers.
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Work management
Won deals become live projects, automatically.
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Live reports
Real-time dashboards for leads, sales and team output.
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Booking systems
Online calendars that fill themselves and send reminders.
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Universal inbox
Email, SMS, socials and chat in one shared inbox.
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WhatsApp integration
Message leads and clients on the app they actually use.
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Website hosting
Fast, secure hosting for your website.
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Social planner
Plan, approve and schedule posts across every channel.
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Document signing
Send proposals and contracts, signed in minutes.
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Newsletters
Beautiful email campaigns that keep clients engaged.
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Webhooks
Connect your other tools and move data automatically.
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Invoicing
Send invoices and take payments, then chase them on autopilot.
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Lead management
Capture, score and route leads so none slip through.
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Chat widget
Turn website visitors into conversations, 24/7.
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VoIP
Call, record and track calls straight from the app.
MoreOne record for every person you deal with: their details, every email, text, WhatsApp message, call, note, quote and invoice, all on one screen.
- Nobody gets forgotten, because every enquiry lands in a pipeline stage instead of an inbox.
- Anyone on your team can pick up a conversation and see the full history.
- Search by name, tag, source or value in seconds, with no spreadsheet version control.
For example: A plumber tags every lead by job type, so quotes that go quiet get a follow-up automatically two days later.
Build landing pages, lead magnets, booking pages and multi-step funnels inside the app, with forms that feed straight into your CRM.
- Ad traffic lands on a page built to convert, not on your homepage.
- Every submission creates a contact and starts the follow-up automatically.
- Split-test pages and see which one actually brings in the work.
For example: A gym runs a "7-day pass" page from a Facebook ad; sign-ups get an instant text and a booking link.
When a deal is marked won, a project is created with its own tasks, owners, due dates and client updates, so selling and delivering are joined up.
- No re-typing job details from the CRM into a separate project tool.
- Everyone can see what stage each job is at and what is due next.
- Clients get progress updates without you chasing the team for an answer.
For example: A design studio wins a branding job; the project, the 12 standard tasks and the kick-off email all appear on their own.
Dashboards that update themselves: where leads come from, what converts, revenue by month, response times and how the team is performing.
- See which ad, referrer or campaign actually pays for itself.
- Spot a slow week while you can still do something about it.
- Stop building the monthly report by hand.
For example: An installer sees that Google leads convert at twice the rate of Facebook, and moves the budget across.
Share a booking link or embed a calendar. It checks your real availability, takes the booking, sends confirmations and chases no-shows.
- No more back-and-forth over times.
- Automatic reminders by email, text or WhatsApp cut no-shows right down.
- Round-robin between team members, with buffers and travel time built in.
For example: A salon sends a reminder 24 hours before, plus a rebooking prompt six weeks later.
Email, SMS, WhatsApp, Facebook, Instagram, Google Business messages and website chat, all in one thread per customer.
- Nothing gets missed because it came in on a channel nobody checks.
- Reply from your phone, and the whole team sees it.
- Every message is saved against the contact, so history is never lost.
For example: A customer asks on Instagram, then follows up by text; both sit in the same conversation.
Send and receive WhatsApp messages from your business number inside the app, including automated messages in your workflows.
- People read WhatsApp far more reliably than email.
- Reminders, quotes and updates arrive where the customer already is.
- Conversations stay in the shared inbox, not on someone's personal phone.
For example: A letting agent sends viewing reminders on WhatsApp and gets confirmations back in seconds.
Host your website on the platform, with SSL, a CDN and backups included, connected to the same CRM and forms.
- One bill instead of a separate hosting invoice.
- Forms and chat feed straight into your CRM with nothing to plug together.
- We can move your existing site across for you.
For example: A consultancy moved its brochure site over and cut two subscriptions.
Plan and schedule posts for Facebook, Instagram, LinkedIn, TikTok, Google Business and more from one calendar.
- Batch a month of content in one sitting.
- See the whole plan on a calendar instead of in a spreadsheet.
- Comments and messages come back into your shared inbox.
For example: A cafe schedules the week every Monday morning, and the AI Agent drafts the captions.
Build quotes, proposals and contracts from templates, send them for signature, and get notified the moment they are signed.
- Legally binding e-signatures without another subscription.
- Automatic reminders for documents left unsigned.
- A signed contract can trigger the invoice and the project on its own.
For example: A builder sends a quote from a template; when it is signed, the deposit invoice goes out automatically.
Design and send email campaigns to your whole list or to a segment, with open and click tracking built in.
- Your list lives with your CRM, so segments are always up to date.
- No separate email tool to pay for or sync.
- See who clicked, and follow up with just those people.
For example: A garden centre emails a seasonal offer to customers who bought last spring.
Connect the platform to anything else you use, through webhooks, Zapier or Make, so data moves without copy and paste.
- Keep the tools you love and still have one source of truth.
- Push new customers into your accounts package automatically.
- Trigger anything from any event in the platform.
For example: A retailer sends every new order into Xero and starts the onboarding sequence at the same time.
Create one-off or recurring invoices, take card and direct debit payments, and let the system chase what is unpaid.
- Get paid faster with a pay-now button on every invoice.
- Automatic reminders mean you are not the one chasing.
- Subscriptions and payment plans handled for you.
For example: A cleaning company bills 60 recurring clients on the 1st, and chases late payers without lifting a finger.
Every enquiry is captured, tagged with its source, scored and sent to the right person, with follow-up that starts immediately.
- Speed to lead: the first reply goes out in seconds, day or night.
- Hot leads go to the right person instead of sitting in a shared inbox.
- You can see exactly where each enquiry came from.
For example: An estate agent routes new valuations to whoever covers that postcode, with a text going out instantly.
A chat widget for your website that captures the visitor's name and number, then carries on the conversation by text if they leave.
- Visitors who would never fill in a form will start a chat.
- The conversation continues by SMS or WhatsApp, so you keep the lead.
- The AI Agent can answer out of hours and book the appointment.
For example: A vet answers "are you open Sunday?" at 10pm and books the client in before morning.
Business numbers, call routing, recordings, voicemail and call tracking, with every call logged against the contact.
- See who is calling and their full history before you answer.
- Track which campaign generated which call.
- Recordings and transcripts for training and for keeping records straight.
For example: A tradesperson uses one tracked number per ad, and can see which one actually rings.
Built to win the work
and deliver it
Shared inbox
Stop jumping between email, WhatsApp, Instagram DMs, SMS and website chat. Every customer conversation lands in one shared inbox, so your whole team can see every touchpoint.
Sales funnels
Turn clicks into customers with landing pages, lead magnets, consultation bookings, webinar registrations and upsells, all built inside the app and designed to convert.
Automated workflows
Nurture every lead instantly with email, SMS, WhatsApp and task reminders. Follow-up happens on time, every time, even when you're busy doing the work.
Work management
The moment a deal is won, the work begins, and that's where most CRMs fall apart. Won opportunities become live projects automatically, so sales and delivery are finally connected.
Your business in your pocket
Reply to leads, move deals, check calendars and manage tasks on the go with the Fuzzy Logic app for iPhone and Android.
Built-in reporting
Live dashboards track lead sources, campaign performance, conversion rates, team productivity and project progress, so you always know what's working.
You only pay for what you actually use
Most platforms guess how many texts, calls, emails and AI replies you'll need, bundle that guess into a bigger monthly fee, and charge you for it whether you use it or not. We don't. Your subscription covers the platform, and messaging, calls and AI are priced per use from standard provider API rates.
Usage comes out of a simple prepaid wallet in your account, with every charge itemised so you can see exactly where each penny goes.
- Lower monthly cost. You're not paying for a bundle of credits you might never touch.
- Quiet month, smaller bill. Costs go down automatically when usage does.
- No caps, no upgrade walls. Busy launch? Keep sending without hitting a limit or being forced onto a bigger plan.
- Full visibility. See usage by channel and set automatic top-ups so nothing ever stops unexpectedly.
Your AI team member
that never clocks off
Plug the leaks in your business. The built-in AI Agent answers every enquiry in seconds, day or night, books appointments straight into your calendar, and takes the repetitive admin off your plate, all inside the same app.
Replies to every lead instantly
Answers questions and qualifies enquiries across SMS, email, WhatsApp, Facebook, Instagram and your website chat, using your own business info, then books them in or hands over to your team.
Solves: slow replies and leads going coldAnswers your phone 24/7
Picks up calls in a natural voice, answers common questions, takes messages, books appointments and passes urgent calls to a human.
Solves: missed calls and lost after-hours workFills your diary for you
Offers available slots, collects customer details, confirms bookings and sends reminders, all synced with your calendar.
Solves: phone tag and no-showsReplies to every review
Writes personal, on-brand responses to your Google reviews automatically, with you deciding which reviews it handles.
Solves: unanswered reviews hurting your rankingsWrites and thinks for you
Drafts emails, social posts, blogs and landing page copy, and adds smart steps to automations, like summarising conversations or sorting enquiries.
Solves: hours lost to writing and adminTrained on your business
Teach it from your website, FAQs and documents so it answers like your best team member, or build custom agents for your own processes.
Solves: the same questions, over and overSee it answering your enquiries
The AI Agent is an optional add-on, and it's included with unlimited use on our Framework plan. On every other plan it's pay-as-you-go: you're charged only for the replies, calls and content it actually produces, taken from your prepaid wallet.
AI Agent usage is pay-as-you-go and billed from your prepaid wallet at standard provider API rates, with every action itemised in your account. It isn't included in free trials. Unlimited AI Agent use is included with the Framework plan, subject to fair use.
Run your business from anywhere
- Reply to every lead from one inbox, wherever you are
- Manage pipelines, calendars and tasks on the go
- Get notified the moment a new enquiry comes in
- Free to download for iPhone and Android
Working from a computer? Get the desktop app for Mac or Windows.
Up and running in 3 steps
Pick your plan
Choose the plan that fits. Freedom comes with a 14-day free trial of the core platform, ready to go the moment you sign up.
Bring it all in
Import your contacts, connect your email, calendar and social accounts, and switch on ready-made automations built for small businesses.
Let logic run it
Leads get followed up, work gets delivered and reports update themselves. You get your time back to grow.
Pick your plan
Unlimited users and contacts on every plan. Try the core platform free for 14 days on Freedom. Messaging, calls and AI are pay-as-you-go.
- No contracts: cancel anytime
- Upgrade or downgrade whenever you like
- Keep your data when you switch plans
Freedom
- CRM
- Email marketing
- Workflows
- Digital contracts
- Social planner
- Sales funnels
- Digital signatures
- Unlimited users
- Unlimited contacts
Flow
- Everything in Freedom
- WhatsApp integration
- Website hosting
- Complimentary usage credit
Fusion
- Everything in Flow
- Work management
- Complimentary usage credit
Framework
- Everything in Fusion
- Unlimited Conversation AI
- Unlimited Voice AI
- Unlimited Reviews & Content AI
- Complimentary usage credit
All prices exclude VAT. The free trial includes the core platform only. Premium features (WhatsApp integration, website hosting, work management and the AI Agent) are available on paid plans. Upgrade from inside your account at any time, and cancel whenever you like before your next renewal date. Annual billing is available. Not sure which plan is right? Book a free 30-minute call and we'll help you choose.
Talk to an expert, free
Have questions? We'd love to show you around the platform, answer your questions and help you find the right setup for your business. Book a free 30-minute video call with our team.
Send us a message
Prefer to write it down? Tell us a bit about your business and whether you're interested in the app, having us build your systems for you, or both. We'll get back to you within one working day.
FAQ
What is the Fuzzy Logic App?
Fuzzy Logic is an all-in-one business platform that brings together your CRM, sales funnels, automations, shared inbox, bookings, invoicing, social planning, document signing and project delivery. It's built for small and local businesses that want less admin and more time growing.
How does the free trial work?
Freedom comes with a 14-day free trial of the core platform: CRM, inbox, funnels, automations, calendars, social planner and more. You enter your card details when you sign up, nothing is taken today, and your subscription starts at the end of the trial unless you cancel first. Premium features such as WhatsApp integration, work management, website hosting and the AI Agent aren't included in the trial.
Do I need to be technical to use it?
No. Fuzzy Logic is built for busy business owners, not developers. Our team can walk you through set-up on a free call, and we can also build your automations, funnels and website for you if you'd prefer.
Can I bring my existing contacts across?
Yes. You can import your contacts from a spreadsheet or your current system and start engaging with them straight away.
Is there a limit on contacts or users?
No. Every plan includes unlimited contacts and unlimited users, so growing your team never costs more.
Can I pay yearly?
Yes. Annual billing is available on every plan and works out cheaper than paying monthly. Until 31 October 2026, paying for a year of Flow upfront saves you £333.60 including VAT and includes a new one-page website or a design upgrade to your existing site. See the offer terms.
Can I upgrade or cancel at any time?
Yes. There are no contracts. You can upgrade from inside your account whenever you like, and the new features are available straight away. You can cancel at any time too. Just cancel before your next renewal date and you won't be charged again, and you keep access until the end of the period you've paid for.
How do messaging and call costs work?
Your plan covers the platform itself. Texts, calls, emails, WhatsApp conversations and AI are pay-as-you-go, priced from standard provider API rates and taken from a prepaid wallet in your account. You only ever pay for what you use, you can see every charge, and you can set automatic top-ups.
What does the AI Agent cost?
On Freedom, Flow and Fusion the AI Agent is pay-as-you-go: no monthly fee, and you're charged only for the replies, voice minutes and content it produces, taken from your prepaid wallet. If you want it running flat out without watching the meter, the Framework plan includes unlimited AI Agent use for £329/month + VAT, subject to fair use. The AI Agent isn't included in free trials.
Is there a mobile app?
Yes. The Fuzzy Logic app is free on the App Store and Google Play, and there are desktop apps for Mac and Windows too.
Is my data safe?
Data is encrypted in transit and at rest, and we're registered with the UK Information Commissioner's Office. You can read more in our privacy policy.
Ready to make
business simple?
Join the businesses already running on Fuzzy Logic. Start free today, or talk to an expert first.